A47Atomic47 · OAIRA

The problem02 / 15

01The problem

Weeks from question to defensible answer.

01Decisions on instruments nobody validated.A Typeform written at midnight, no methodology check, no pilot — feeding the deck on Thursday.
02The methodology question never gets asked.Nobody on the team knows which framework to reach for, so the work picks itself.
03Qual is rationed.Interviews don't scale. Most of the signal you'd want never gets gathered.
04The output dies inside a PDF.Nobody opens it twice. The study stops the day the deck ships.

Today: six tools, four humans, three handoffs

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

The shift03 / 15

02The shift

Research is a capability your tools call — not a department you brief.

01Where the work happens has moved.Roadmap, specs, tickets, writeups — all in Claude, Cursor, ChatGPT. The instrument should be there too.
02From project to function call.Research triggered when the question arises, not weeks ahead.
03Owned by the asker.Delivered as structured data — not a deck — so it compounds across studies.
04The bottleneck isn't methodology.It's distance. OAIRA closes the distance.

Old shape vs. new shape

The Old Shape

Research as a project.
Owned by specialists.
Briefed weeks in advance.
Delivered as a deck.
Stops when the deck ships.

The New Shape

Research as a function call.
Owned by the team asking.
Triggered on the question.
Delivered as structured data.
Compounds across studies.

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

The value04 / 15

03What this changes

From weeks to hours, validated before fielding.

Methodologies, encoded

JTBD · Journey · Gap · Hypothesis · Comparative · Sentiment · Segmentation · Discovery.

Surfaces, one engine

Web · API · MCP · Claude skills. Same study, four ways in.

Pre-flight personas

50×

AI personas validate the instrument before a dollar of real fieldwork.

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

The platform06 / 15

04OAIRA · one engine, four ways in

A research platform that runs headless inside the tools you already use.

01Headless by default.Every capability a REST endpoint and an MCP tool. Survey, simulate, field, analyse, report — callable from chat.
02Full UX when you want it.A polished web app at oaira.worksona.io. Admin, builder, analytics, reports — same engine, same data.
03Chat within the app.AI builder for surveys. AI analyst for results. AI author for reports. Streaming, observable, inspectable.
04Chat with your data.Bring OAIRA into Claude or ChatGPT. Ask questions of your studies. Export, enrich, compose.

Four-layer architecture

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

Methodology07 / 15

05Methodology is code, not advice

You say. OAIRA does. You get.

Step 01 · You say

"I want to understand why power users keep churning at month 4."

Plain language goal.No methodology, no schema. Just the question you actually have.
Inside Claude or the app.Wherever you happen to be working — chat is the input surface.

Time invested: 30 seconds

Step 02 · OAIRA does

Picks framework. Writes survey. Validates design.

▸ methodology-analyzer jobs_to_be_done 0.87 ◆ user_journey 0.71 exploratory_discovery 0.62 ▸ generating survey 4 sections · 18 questions ▸ pre-flight (n=50) flagged: Q07 leading frame

Time elapsed: ~4 minutes

Step 03 · You get

A methodologically sound study, leading frames already fixed.

Ready to ship or to revise.Further refinement happens in the same chat.
The eight frameworks every senior researcher carries.Encoded as executable workflows.
Available to every PM, marketer, operator.Not just the research function.

Total time to live study: hours

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

Simulation08 / 15

06Simulate first, deploy second

Every study runs against AI personas before it touches a human.

01Synthetic dataset, same schema as real.The analytics pipeline doesn't care which is which — it just runs.
02Leading questions surface in dry-run.Not after the fieldwork budget is gone.
03Exploration becomes cheap.Run 30 variants. Pick one. Edge personas (skeptical, power, churned) are reusable across studies.
04Real fieldwork starts with a hypothesis the instrument can actually test.Simulation is research, not QA.

A pre-flight simulation, on disk

# .oaira/sim.yaml study: churn-month-4 methodology: jobs_to_be_done personas: power-users-pool (n=50) status: complete · 4m 12s flags: - Q07: leading frame ("don't you find…") - Q14: double-barreled cost: $3.40 of $200 budget # next: revise · re-run · ship

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

Surfaces09 / 15

07Headless, in your tools

OAIRA shows up wherever your team already works.

Claude skills, an MCP server, a REST API, and a polished web app — all backed by the same engine. Pick the surface that fits the moment.

Four surfaces, one engine

▸In Claude.ai / Claude Code

Drop in the /oaira skill. Draft a survey, run a simulation, query results — without leaving the chat.

▸In ChatGPT or any MCP agent

Point the agent at the OAIRA MCP server. Every capability becomes a tool the agent can call.

▸In your own product

Embed a survey by URL, iframe, or API. Onboarding, NPS, post-purchase — where the user already is.

▸At oaira.worksona.io

When the moment calls for a polished interface — complex builds, client readouts, final reports.

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

Chat with data10 / 15

08Chat with your data

Studies become conversations, not deliverables.

01Methodology-specific analysis on arrival.Opportunity scores for JTBD, friction rates for Journey, segment profiles for segmentation.
02Streaming, citation-backed answers.Ask exploratory questions and watch the analytics run.
03Export or compose.PDF, PPTX, Excel — or feed it directly to another AI-enabled tool.
04The report writes itself.Your voice, your structure, your sections.

An exchange, mid-study

you → which segment is most at risk of churning, and what's the top unmet outcome driving it? ▸ oaira-analyst running segmentation × jtbd cross-reference… segment-C ("power users, year-2+") churn risk: high (0.72) top unmet: "predict workflow blockers before they happen" opportunity score 14.2 evidence: n=47 · 4 sims + 1 real pilot want me to draft the readout, or set up a follow-up study on workflow-prediction features?

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

The stack11 / 15

09Part of the AI-PM stack

OAIRA is the research layer.

Upstream · the question

Planning · specs · strategy

A spec raises a question.Claude calls OAIRA to design a study to answer it.
Review optional.You see the survey before it goes live — or you don't, because simulation already validated it.

↓ calls into OAIRA

▸ OAIRA · the answer

Design · simulate · field · learn

The study runs.Real and synthetic submissions accumulate.
Structured findings out.Not slides — data with provenance, methodology-typed.
Composable.Tools and endpoints the rest of the stack can call.

↓ emits structured findings

Downstream · the decision

Roadmap · build · ship · monitor

An agent reads the findings.Drafts the roadmap update automatically.
A workflow posts the headline.Slack, Linear, the spec doc itself.
Every product question that should be researched, is.That's the goal — not replacing the researcher.

decision in the loop

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

Skills12 / 15

10Skills

A growing suite of Claude skills — drop them in, compose them.

01 / 07

/oaira-study-design

Turns a research goal into a methodology recommendation and a complete draft survey.

02 / 07

/oaira-simulate

Runs an AI-persona simulation against any study; flags problematic questions; estimates real-fieldwork cost.

03 / 07

/oaira-interview

Spins up an autonomous AI interviewer following a research brief; tracks coverage; extracts structured responses.

04 / 07

/oaira-analyze

Runs methodology-specific analytics on submissions; streaming, citation-backed answers to ad-hoc questions.

05 / 07

/oaira-report

Drafts a structured, multi-section report in your voice; exports to PDF, PPTX, Excel.

06 / 07

/oaira-enrich

Layers OAIRA findings onto specs, briefs, roadmaps, decks — without leaving the host app. /oaira-corpus ingests source documents for the 8-phase deep-research pipeline.

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

Fit13 / 15

11Who this is for

Product teams in AI-native tools — feeling the research gap.

◆ A good fit if…

You feel the gap weekly.

You run product, growth, or researchat a team where Claude, Cursor, ChatGPT are the daily workflow.
You have live questions every quarterthat should get researched — and currently don't, because the cost is too high.
You're comfortable with API-first tooling.JSON doesn't scare you. MCP sounds like opportunity.
You want rigour without spinning up a research function— or you have one, and want to give them 10× leverage.
~30 minutes a week, the first few weeksshaping the platform to your stack.

◇ Probably not yet if…

Different shape of need.

You need a managed engagement with a consultant deliverable.We're a platform, not an agency.
You need panel recruitment, biometrics, expert IDIs.We do quant, qual via AI, simulation, deep research — not panel ops.
You're early-stage with one persona and one question.A focused agency or a single Typeform serves you better.
You can't spare any time for setup.The platform rewards small, sustained input — but it requires some.

◆ The design partner program

Summer 2026. Eight teams.

Free through the program.Full access. No seat fee, no usage cap. Lifetime founder pricing if you continue.
Hands-on setup with us.We scaffold your workspace, install the skills, wire the MCP server, and run your first study alongside you.
A direct line to the team.Weekly sessions. The integrations your stack needs get built — and ship to all users.
What we ask in return.Real workflows. Real edge cases. Candid feedback that makes the platform better.

Apply now →

Atomic47 Labs

OAIRA · pitch · may 2026

A47Atomic47 · OAIRA

The program14 / 15

12The design partner program

A working OAIRA, wired into your stack, with the team that built it on the line.

01Free through the program.No fee. No commitment beyond the program window. Lifetime founder pricing afterward if you continue.
02Hands-on setup.We scaffold your workspace, install the Claude skills, wire up the MCP server, and stand up your first study with you.
03A direct line to the team.Weekly conversations. The skills, methodologies, integrations you need will get built — and they'll ship.

Who's behind it

Principles

Files, not platforms. Studies, personas, findings are diffable, portable, version-controllable artifacts.
API-first, UX-second. Every capability is a tool before it is a screen.
Methodology is code. Rigour is something you ship, not something you hope for.
Composable, not monolithic. OAIRA is a layer in a stack — yours.

David

Worksona · Atomic47 Labs · founder
david@atomic47.co

Atomic47 Labs

OAIRA · pitch · may 2026

OAIRA.

Weeks from question to defensible answer.

Research is a capability your tools call — not a department you brief.

The Old Shape

The New Shape

From weeks to hours, validated before fielding.

The platform.

A research platform that runs headless inside the tools you already use.

You say. OAIRA does. You get.

"I want to understand why power users keep churning at month 4."

Picks framework. Writes survey. Validates design.

A methodologically sound study, leading frames already fixed.

Every study runs against AI personas before it touches a human.

OAIRA shows up wherever your team already works.

Studies become conversations, not deliverables.

OAIRA is the research layer.

Planning · specs · strategy

Design · simulate · field · learn

Roadmap · build · ship · monitor

A growing suite of Claude skills — drop them in, compose them.

Product teams in AI-native tools — feeling the research gap.

You feel the gap weekly.

Different shape of need.

Summer 2026. Eight teams.

A working OAIRA, wired into your stack, with the team that built it on the line.

Tell us what you're trying to learn — and what's stopping you.